About Suzuki Auto Cebu
Suzuki Philippines, Incorporated is a wholly- owned subsidiary of Suzuki Motor Corporation of Japan. It is known as a manufacturer of superior quality motorcycle and the exclusive distributor of Suzuki Automobile, Suzuki Outboard Motor and Suzuki Genuine Parts (SGP) in the Philippines. The Company takes pride in its motorcycle line-up for leisure, sports or business, as well as quality compact vehicles that are tailored to adapt to the customers’ dynamic needs. This is supported by a highly competent workforce that provides unprecedented service and care to every motorcycle, automobile and outboard motor proudly delivered in the market today.
The company originated from a Filipino family business that dates back in 1957 under the business name Rufino D. Antonio & Associates, Inc., an architectural and engineering firm. After several years, the Company ventured into appliance importations from Japan, and expanded further to include motorcycles that later became its major activity in the semi-knockdown business. In 1959, the Company started to organize its nationwide dealership for motorcycles and appliances. The business expanded along the years, and with sales soaring more than expected, a factory to handle semi-knockdown production was established in 1972 along Canley Road (now Danny Floro) in Pasig City, Metro Manila, Philippines. On 01 February 1985, the company became a wholly-owned Japanese company in the Philippines by Suzuki Motor Company Ltd. The Company was totally reorganized and the name was changed to Suzuki Philippines,Incorporated.
In October 1999, SPH also marked another milestone in its history when it took over the automobile operations of Suzuki in the country from Pilipinas Transport Industries, Inc. (PTII). This has greatly strengthened the image and capability of the company in the 4-wheel division. In May 2012, Suzuki Philippines, Inc. relocated in Canlubang, Calamba City, Laguna over its 37,265 sqm. plant area to accommodate its localization and expansion program in the Philippines. On 01 October 2016, Suzuki Philippines, Inc. officially assumed the distribution of Suzuki Outboard Motor in the country, making it the only integrated motorcycle, automobile and outboard motor company in the Philippines.
Suzuki Philippines, Inc. aims to be the customer’s brand of choice for having a name with a heritage of trust and reliability, and for being a continuous innovator and trendsetter in the Philippine motorcycle and compact vehicle industry.
We, the men and women of Suzuki Philippines, Inc., will provide this country with value-packed motorcycles and compact vehicles of highest quality, affordability, safety and environment-friendliness; uphold operational efficiency and excellence; ensure the best returns to all our stakeholders, partners and employees; and strongly commit to uplifting the Filipino community’s way of life by providing them the best quality vehicles that offer not just ease in transportation, but lifestyle options as well.